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Who does not want to look beautiful? Who does not crave for approving glances and generous compliments about oneself? Beauty is an all-encompassing feeling of physical and mental wholesomeness. It reflects in the physical features and personality of the individual.

The need to look and feel good has been felt from time immemorial. When human beings started living in organized societies, simple beauty techniques evolved from the materials available locally. Many traditional remedies developed only in response to this need. The commercial aspects of beauty solutions became prominent with the growth of the media industry. Movies and television spawned a legion of stars whose main claim to fame was their impeccable looks. They needed a steady flow of beauty advice and products to maintain and enhance their features.

The main job of a beauty consultant is to help the client look, well, beautiful. He or she helps the client attain good presence. This means she needs to have a clear understanding of the physical features and personality trait of the client. She offers advice on tackling skin problems like acne, darkening, dandruff, marks etc. She helps with solutions to tackle the underlying problems like poor diet, lack of exercise etc. She can also perform a quick fix job for an urgent occasion. In this case, she has to work around the problem by concealing the deficiencies with skilful makeup.

Makeup and hair styling are the beauty consultant’s trusted tools of trade. Both require excellent grasp of the facial features and practical difficulties of the client. She advises a makeup scheme depending on what would suit the client. Also, make up should match the clothes worn for the occasion. Therefore, she suggests different makeup for private, official and social occasions.

Maintaining and toning up the physical attributes is increasingly becoming the beauty consultant’s brief. Facelifts, exfoliation, moisturizing, manicure and pedicures are common beauty salon jobs. The consultant should also be adept at the use of appropriate materials. She should innovate constantly and use her own concoctions along with those available off the shelf. The consultant should also be able to offer advice on fitness and diet problems, which impact overall beauty. At appropriate time, she should direct the client to proper medical advice.

Nowadays, there is much talk about mental fitness. We live in an environment of constant stress and this reflects in our tired features. Beauty consultants offer help with stress busters like meditation, yoga etc.

A beauty consultant’s job is onerous. She is privy to the most intimate details about the client. Therefore, she should maintain high standards of confidentiality. She should be a patient listener and effective communicator. She needs to think on her feet because most of the time decisions have to be made in a jiffy. She should have the knack of matching beneficial elements of the client’s features with appropriate beauty solutions.

Computer forensics consulting is an emerging and fast-growing field in which consulting services are offered to governmental agencies, military, corporations, small companies, and businesses. Computer forensic specialists offer their services in an independent capacity. This means they are not on the regular staff of any agency or institution.

Computer forensic specialists can be hired as consultants or freelancers for regular work in small businesses and institutions that cannot appoint regular computer forensic experts. They may even be retained for a particular assignment for unusual data recovery situations.

These consultants are paid by the hour for the work they do and the services they render, which usually are the same as an in-house computer forensic specialist does. They are responsible as regular computer forensic experts for retrieving and evaluating data encrypted or stored on digital media.

The consultant has variety in discharging his functions, as he works on a case-to-case basis. Each case may differ from the other, for which the specialist will have to infuse all the skills and applications to ferret out the information and data. The computer forensics consultant will also have to go through the same processes of filing the data before a court of law. He should have adequate knowledge of the legal processes.

Computer forensic investigators often begin their careers in law enforcement agencies or computer security. They learn the techniques on-the-job or through training and certification. Later, they establish themselves in offering consulting services.

As computer forensics investigators have become much sought-after, educational accomplishments in the field are becoming desirable, for which associate degree, bachelor’s degree, or master’s degree courses are available.

The computer forensic consultants have to prove their qualifications. Certifications are available with a large number of organizations. However, the two most common certifications are the Certificate Information Systems (CISS) and the Certified Computer Examiner (CCE). These are voluntary credentials, which should be provided to the agencies or firms that retain consultants.

There are professional certificate programs, which are a common method of earning education in computer forensics. Certificate programs are short-courses of study requiring less than ten courses.

With increasing cases of computer fraud, computer forensics consulting is becoming a lucrative assignment.

A few sessions ago, I was running my class at UCLA Extension: “Building Your Consulting Business,” when a mature, highly experienced student asked a fundamental question about my practice and many others.

“Why does so much coaching and consulting skew towards training?”

His wife, not in attendance that day, is a trainer in an organization. This fellow, already a consultant, was wondering if most consultants simply do what she does, but for several companies instead of for one.

Many do.

Training is very simply a consulting medium, a platform for efficiently and effectively packaging and then sharing information.

There are lots of consulting forums or media, including conversing one-on-one, writing proposals, reports and white papers, utilizing email, encrypted web sites, and recording audios, and videos, to name a few.

From the viewpoint of the coach and consultant, training, especially in seminars, has several advantages:

(1) You select the modules, arrange their importance, and fill them with information you believe is most pertinent and valuable. This gives you control.

(2) You select the length of the program, and indicate the time units required for its proper delivery. If you believe the content requires 20 days of instruction or 2, it is your determination to make, and being the expert, who can refute you without first taking the class?

(3) Once you have designed the program, you can market it vigorously, and each time you repeat it, it is serving you like a template. You don’t have to reinvent the wheel, and you can focus on incremental improvements.

(4) You can develop your own, in-house clone army, and send them forth to do the training under your guidance.

(5) You can license the program to other consultants and to your clients and develop residual income from what you have already invested time in developing and proving.

There are inherent weaknesses in other delivery modalities.

For instance, when you’re doing on-on-one coaching, it can involve you in an inefficient process of give and take, and invite distracting side-stream discussions, especially if your client hasn’t been grounded in your overarching principles.

Seminars, and group trainings, impose discipline on you and on the client. There are specific topics, time units, and clearly stated objectives, and meandering is less tolerated.

Plus, and this is crucial, it is exhausting to improvise one-on-one, as you’ll be called on to do, if you aren’t sticking to a formalized training agenda.

Can you consult without doing some sort of training, without educating or edifying your client? I’m not sure you can, but by deliberately making training the centerpiece of your practice, you give it coherence, and it gives you something that is predictable, reliable, and valuable, that you can leverage, financially and intellectually.

As someone who teaches other people how to make money by becoming a home based marketing consultant, I often hear someone quote to me that, statistically, over 80 percent of the people who start home businesses as marketing consultants fail to make more than $10,000 per year.

And they’re right.

But what they don’t know is the other statistic. The one that shows you why that dreary number is actually very GOOD news for you.

Here’s what I mean by that:

The reason most people fail home based marketing consultant businesses — or any home business for that matter — 99% of the time is because they are not persistent in their own marketing.

It has almost nothing to do with talent, contacts, training or even how much money you have.

No, it’s because people get into a trap that is so easy for consultants to get into — and that is they’ll get a client, think they’re busy and stop marketing.

In other words, they stop promoting themselves. And when you do that you’ll dry up and die.

And that’s why most will not make it in the long run as a home based marketing consultant. Even though it’s easy to get into, easy to start and easy to make money with — even for people without any prior experience or a lot of money to start with.

So if marketing is the key — what are the best ways to go about marketing your home business?

Well, the best way of marketing your home business is to do what I like to call a “multi-pillared” marketing approach where you’re using several ways to get clients, and not just one or two ways to get clients.

Not only does it work like gangbusters to build your business very fast, but the “side benefit” of doing this is you’re going to be teaching people you help to do the exact same thing. And the better you get at it for your own business, the better you’ll be able to help others and the more money you’ll be able to make.

And besides, considering the business you’re in, you have to do for your home based marketing consulting practice exactly what you advise clients to do for their business. And if you’re not, the same thing’s going to happen to both you and your client — you’ll dry up and die and get beat by your competition.

Of course, this then begs the question of what are some of the different ways of marketing?

Besides the phone (even if you have a tele-marketer do it for you), the mail, the newspapers, magazines and all the traditional media — you can write and publish a short article or book. You can do “joint ventures” with other businesses. You can seek out media publicity. You can even do mini-seminars by renting a small hotel hall and inviting people to a free marketing training. You’ll get at least one or two clients out of that if enough people show.

There are actually lots of ways of doing this. Those are just a few.

This may sound old hat (if you’ve studied any marketing at all). But fact is, most marketing consultants don’t do any of these things. I had the good fortune of training to be a home based marketing consultant under the legendary Jay Abraham — and he didn’t even teach this.

I had to go figure this part out myself.

And you want to know something?

I’ve seen people with little money, experience or skills become home based marketing consultants and make money very fast simply because they followed the advice in this article. On the other hand, I’ve also seen competitors who had great content and big budgets go out of business simply because they didn’t follow this advice.

So you’ve decided to go out on your own as an IT consultant? Perhaps you want to be your own boss, work when you want, and of course there’s the money. You’ve got the skills and experience to do the job. Is that all you need? Not quite!

The scary thing is now you have to go out and find some clients. You may belong to an agency that supplies consultants, but you’ve still got to persuade the client that you’re the best man or woman for the job.

A business relationship between a consultant and a client is like any other relationship – it needs to be based on trust. To achieve this you need to build rapport with the client: smile, be friendly and professional, and show him or her that you can achieve their business goals in the timeframe required.

Never take on work you don’t have the skills for, and don’t take on too much work at one time. If you say you are equal to the job, you must be able to complete the project in the required time and with the highest quality. If you find you can’t do this, once you’ve started a project, you may need to subcontract someone to help you. Clients want results, not excuses.

Also make sure the project specification is absolutely clear and unambiguous. If you have any doubts, ALWAYS ASK. Both you and the client should sign it.

If the client changes the scope of the project, you are entitled to change the deadline and charge more for your services.

An IT consultant needs to be a good communicator. You should have excellent communications channels with the client to identify any unforeseen problems as soon as possible, to avoid delays in project completion. Perhaps there’s a hardware or software problem that isn’t your fault – you need to alert the client.

To be successful as a consultant you need regular cash flow. To achieve this you need to have a number of projects at different stages. Some clients take longer to pay you than others. If they take too long to pay you, seek legal advice.

You also need to understand any contract that you’re going to sign, as it is legally binding. Read it carefully. If you don’t fully understand it, seek legal advice before signing.

Don’t overcharge or undercharge clients. Undercharging is bad for you and the industry. Find out what other consultants are charging by checking their websites.

Get a good accountant. Ask your friends and associates if they can recommend anyone. An accountant can assist you with good recordkeeping, making sure you claim on your tax return everything you’re legally entitled to claim for, and GST. Remember, if you earn more than $50,000 dollars per year, you MUST charge GST.

You must also have an ABN to operate as a business. To apply for an ABN go to [http://www.abr.gov.au/ABR_BC/].

If you don’t have a website, build one. You’re an IT professional! Look at adapting your current site to your business.

Consultants need to be proactive. Software is changing all the time and you need to keep up to speed with it. Do relevant courses; attend conferences. You can claim theses costs on your tax return. A proactive consultant is a competitive consultant!